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Custom E-commerce Product Development & Management Platform

Supported an established UK promotional products business for over two years, developing custom product pages, dynamic pricing functionality, and database-driven administration tools.

gowristbands.co.uk
Custom E-commerce Product Development Platform screenshot

Project Overview

Provided ongoing development and engineering support for a UK-based promotional products e-commerce business. Developed six custom product pages with dynamic configurations, database-driven content management, and administrative functionality to support personalized product offerings.

The Challenge

Expanding the product catalog required more than adding static product pages. Each product had different specifications, pricing structures, customization options, and content requirements.

The business needed a flexible solution that allowed its team to manage product information and configurations without repeatedly changing the underlying code.

Our Engineering Approach

  • Developed responsive product pages following the existing PHP application architecture and website design.
  • Built database-driven product management functionality using PHP and MySQL.
  • Implemented admin controls for managing product descriptions, pricing, images, specifications, and configurations.
  • Developed JavaScript, jQuery, and AJAX interactions for dynamic product updates without full-page reloads.
  • Added client-side and server-side validation for product inquiries and customization forms.
  • Created reusable components and JavaScript modules to maintain consistency across product categories.
  • Optimized page responsiveness, cross-browser compatibility, and frontend performance.
Admin panel: order management
Admin panel: order management. The admin side of the platform, where the team tracks orders, product configurations and statuses. Customer and order details are blurred.

Key Deliverables

Developed six product experiences:

  • Custom Neon Signs
  • Heat Transferred Chiffon Ribbon
  • Custom Table Covers
  • Soft Acrylic Fiber Beanies
  • Custom Square Mouse Pads
  • Leather Notebook with Pen

Business Impact

  • Expanded the online product catalog across six custom product categories.
  • Enabled centralized product content, pricing, and image management.
  • Simplified ongoing product updates through admin-side controls.
  • Improved product customization and inquiry workflows.
  • Reduced dependency on code changes for routine product maintenance.
  • Provided consistent engineering support over a two-year engagement.

Technology Stack

Backend
PHP
Database
MySQL
Frontend
JavaScript, jQuery, AJAX, HTML5, CSS3, Bootstrap
Integration
REST APIs
Development
Git

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